Join us for a unique Sport Horse Business Seminar being held on the beautiful Cazenovia College campus.
Seminar registration includes a light breakfast, refreshments, and lunch.
Topics Include: Staffing & Internships, Small Business Finances, Contracts & Liability Concerns for the Sport Horse Business, Finding Your Niche & Developing A Business Plan, Marketing for Your Business, and more!
Registration Deadline is September 6th. $75 for USSHBA Members/$95 for non-Members.
Sign-Up By Clicking Here
Seminar registration includes a light breakfast, refreshments, and lunch.
Topics Include: Staffing & Internships, Small Business Finances, Contracts & Liability Concerns for the Sport Horse Business, Finding Your Niche & Developing A Business Plan, Marketing for Your Business, and more!
Registration Deadline is September 6th. $75 for USSHBA Members/$95 for non-Members.
Sign-Up By Clicking Here
September 14, 2019 ~ 9am-4pm
SCHEDULE
8:30am |
Check-In |
9:00am |
Welcome |
9:15am |
Developing A Business Plan: Melissa Davis |
10:00am |
How to Staff Your Business, including utilizing Interns: Barbara Lindberg |
10:45am |
Coffee Break |
11:00am |
Small Business Finances & Taxes: Lillian Boyd |
11:45am |
Practical Use of Contracts and Other Written Agreements: Elizabeth Clarke |
12:30pm |
Lunch |
1:15pm |
Liability and Insurance Issues in the Equine Industry: Elizabeth Clarke |
2:00pm |
Case Study: Majestic Gaits & the Development of a Breeding Business: Kathy Hickerson |
2:45pm |
Coffee Break |
3:00pm |
Marketing, Social Media, & Building Your Brand: Natalie DiBerardinis |
3:45pm |
Wrap-Up |
Presenters
Lillian BoydI grew up in western Massachusetts, where I showed hunters and equitation since I was five. I also dabbled a little bit in gaming and barrel racing, and was a trail ride guide during the summers through high school and college. My parents have a small farm, so I was always fortunate enough to have horses at home as well. I went to school at Caz, where I did a dual major in Equine Business Management and Accounting, with a minor in Marketing. I did a few internships at Farm Credit East, fell in love with the record keeping and taxation side of things, and accepted a position at Farm Credit in Homer as an Accounting Associate after graduating from Caz in 2018. I live in New Woodstock with my fiancé (well, he’ll be my husband by September). We have a cat and an OTTB mare.
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Carol BuckhoutCarol Buckhout has her Master's of Professional Studies (MPS) in Agricultural and Occupational Education, Cornell University. She has been a faculty member in the Cazenovia College Equine Business Management Program in both part-time and full-time capacities since 1995. She teaches courses in equine nutrition, equine anatomy and physiology, and equine reproduction. She is the faculty coordinator for equine internships and assists with the Pleasure Driving course. Carol is a co-advisor of the Equine Ambassadors Club. She is a member of several professional equine organizations and enjoys various disciplines of riding, including dressage and pleasure driving. Carol lives in the Cazenovia area with her husband, Craig, and her two daughtes, Emma and Ellie.
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Elizabeth Clarke
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Beth Clarke has been involved with horses all of her life and has been a serious student of dressage for decades, training with some of America’s best, including Linda Zang and Lendon Gray. A graduate of Smith College with a degree in economics, Beth worked as a commercial banker for several years before attending the University of Virginia Law School. After practicing corporate law for a few years and serving a brief tenure as Director of Dressage for the United States Equestrian Team, Beth established a business management, contracts, estate planning and alternative dispute resolution practice. Her current clients range from small boarding farms to riders and owners of horses who have represented the United States in international competition and some of the most well-respected breeding and sport horse training farms in the United States. She lives in Hatfield, Massachusetts with her son and an assortment of ponies, dogs, cats & chickens.
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Melissa Davis
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Melissa has spent some time in the education world, but followed her passion to be a small business owner in the equine industry. In 2006, she became a client of the SBDC to begin the journey of starting her own business. Over the years of being a business owner, she expanded the business from one Brick-and-Mortar to adding a mobile unit that traveled up and down the east coast. During her business years, she continued her education by obtaining her P&C license to sell equine insurance as an extension of her tack shop in CNY. During her time as a small business owner, she has gained a great deal of experience in every aspect of the day-to- day operations, sales and marketing of owning a company.
Melissa operates a satellite office in Cazenovia offering her counseling services for start-up and existing small businesses through a wide range of networks in Western Madison County, as well as, having office hours in Onondaga County at Onondaga Community College. She is an active member of her community including being the Chair of the Board of Cazenovia Community Preschool, a current member of the Chamber of Cazenovia representing the SBDC, completing a term as a member of the Board of the Friends of Lorenzo, and is a former member of the HCBD in Cazenovia, while she was a business owner on Main Street. Recently, Melissa was named the Top 40 Under 40 in CNY. Melissa earned a B.S. in Social Science from Cazenovia College, as well as, a M.S.T. in Teaching from LeMoyne College with a certification in Special Education. |
Natalie DiBerardinis
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Natalie DiBerardinis has a broad background as a rider, instructor, sporthorse breeder, former USEF Technical Delegate, and equestrian event manager. She grew up with horses showing in a number of disciplines before eventually focusing on dressage. Natalie is the Managing Director for Hilltop Farm, an internationally recognized sport horse breeding and training center. Natalie is an active volunteer and currently serves on the Board of the Mid-Atlantic Hanoverian Breeders, is a member of the KWPN-NA Stallion Committee, is the Chair of the NA Stallion Sport Test committee, is Vice-President for the US Sport Horse Breeders Association, and is Co-Chair of the USDF Sport Horse Committee.
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Barbara Lindberg
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Barbara Lindberg became the Cazenovia College Equine Studies Program Director in the fall of 2003 following a position as assistant professor of Equine Studies at Johnson and Wales University, where she was for three years prior to that. While at Johnson and Wales, she was also Director of Riding. From 1996-2000, Lindberg was the executive director of English riding and assistant professor of Equine Studies at the University of Findlay, and from 1988-1996 was an Equine Science instructor and assistant professor at the SUNY College of Agriculture and Technology at Morrisville. Prior to her career in academia, she held training, teaching and management positions at hunter, dressage and eventing facilities.
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USSHBA has selected the Hampton Inn & Suites as our host hotel for this event. A block of rooms has been reserved for our group and reservations are taken on a first-come, first-served basis. The block is reserved only until July 30th, so be sure to book your rooms early!
- Free hot breakfast offered daily, allowing your guests to start their day off right without an additional charge.
- Free high-speed and Wireless Internet access in all guestrooms and lobby, allowing your guests to stay connected to their customers and family while at the hotel.
- Hilton Honors guests will have the option to earn both Hilton Honors points & airline miles.